Automotive Industry News

New Sponsor Joins Spencer Hyde's NHRA Funny Car for Las Vegas

By SCC Motorsports ·

Original source publication date: October 27, 2026. A new primary sponsor is joining Spencer Hyde's NHRA Funny Car team for the October 29 to November 1 Mopar NHRA Las Vegas Nationals powered by Dodge.

NHRA reports that Waldeck Real Estate Group, a Las Vegas-based business led by Joli Waldeck, will be featured on Hyde's Jim Head-tuned Funny Car. The new livery is scheduled to debut during Friday qualifying. Hyde, the 2025 NHRA Rookie of the Year, is looking to finish the 2026 season strongly.

Why the partnership matters

This is an example of a regional business using motorsports sponsorship to reach fans at a national event. The announcement also illustrates how race teams and sponsors can combine branding, storytelling and event participation in a focused partnership.

Read the original October 27 announcement from NHRA. Explore more SCC Motorsports industry news.